Boosting social stats sends a strong signal to Google about the credibility of your brand and website. Social signals are powerful cues that the major search engines pay attention to when they’re deciding how to rank websites. Social media has become an essential skill for search engine optimization and online marketing because you can no longer have SEO success without strong social stats.
Speaking of social, let’s take a look at one of the top three social networks that Google and other major search engines pay attention to: Twitter.
The number, freshness, and frequency of new Twitter followers for your brand and the number of re-tweets your shared content gets will influence how well your website ranks in search results.
In fact, a recent analysis of SEO ranking factors shows that Facebook likes, Facebook shares, Twitter followers, and re-tweets are in the top ten factors for Google’s ranking algorithm. You can take a look at the infographic here. You’ll see just how important social stats have become, topping even backlinks.
Why Would You Want More Twitter Followers?
Besides the obvious SEO benefits, there are other reasons why you’d want more Twitter followers:
1. More Twitter followers translates to more social authority. A higher Twitter follower count makes people more likely to think you are an expert, and more interested in your website. If you have a lot of followers, you are perceived as more interesting. It may not always be logical, but it is the way that people think, and a high follower count gives you an instant boost in credibility.
2. More followers gives you more influence. Twitter is an excellent tool for spreading ideas. If you have ideas that you want to share, you need to get them out quickly and easily to as many people as possible. Twitter makes this really simple. The higher your follower count, the faster and farther your ideas will spread.
3. More followers equals more sales. You’re probably on Twitter for one of three reasons: to network with new people, to promote, or to be entertained. If you’re on Twitter to promote – whether you have a product, service, brand, or other project – having more followers gives you an opportunity to find more leads and create more conversions.
How Not To Get Twitter Followers
Before we delve into how to get new Twitter followers, let’s look at what not to do. You might have heard of some of these methods or ideas before, but don’t be tempted to pursue them because it could hurt your chances of long-term success.
Do not excessively use hashtags. Hashtags are great tool within the Twitter community because they draw together discussion on content and create links to useful trends, but they’re incredibly annoying when they’re used randomly and with no cause.
Do not tweet 140 characters every time you post. Twitter is a networking service where people want to obtain and share good information fast, and no one wants to read a short story every time you post. Instead, learn to tweet keywords and phrases, or utilize the re-tweet function. Re-tweets are the main way to get noticed by people who don’t follow you, just be sure to keep your tweets short enough for people to add the RT symbol and your username.
Do not share useless or irrelevant content. This sounds like a no-brainer, but some Twitter users entirely miss the point. It’s about quality, not quantity, and it’s about sharing content that your audience cares about. A steady loyal following is worth ten times more than a big list of followers you purchased. The only way to build up a steady loyal following is to share valuable content consistently. Be helpful. Be uplifting. Use lots of links. Create content that people will look forward to reading. If you can do that, you will start to gain a fiercely loyal following. If your content is good enough, it just might generate some word-of-mouth advertising.
Do not beg people or promise to follow others in return for their follow. This will only make you appear desperate and no one will respect you.
Instead of using illegitimate ways to gain new followers, take a look at some tried-and-true, effective, and reliable ways of increasing Twitter followers.
How To Increase Your Twitter Followers
Buy Twitter followers and utilize social media optimization services: Let’s face it, not everyone is able to commit the time that it takes to develop a respectable Twitter account. Buying followers on Twitter can be a great option if you’re looking to increase your Klout Score and credibility almost overnight. You probably won’t interact much with your newly acquired followers, but when a potential client is looking to seek out a service that you excel in, they are going to chose the service that looks more credible, regardless of who actually provides the better product. Partnering with a reliable social media optimization company is the best way to explore this avenue.
People want to connect with a real human being: Show your face online. Upload a real photo of yourself to your Twitter profile. Some people will not follow anyone without a photo. If you see someone without a photo, you can probably guess that they are a novice or a spammer. Use a great headshot, and people will instantly trust you. If you are showing a picture of yourself, you have nothing to hide.
Create a bio that is compelling, interesting, and unique: Don’t just skip this part and leave it blank. It is one of the first items that potential followers will look at. Explain who you are and what you’re doing on Twitter. How would you describe yourself in a nutshell? Include where you’re from too.
Make sure people know where to find you on Twitter: A lot of times you find a really interesting post and want to tweet the link, but you can’t find the username of the author Don’t let that happen to you. Make it simple for people to follow you. Have links to your Twitter account on your website or blog, on your business card, and in your email signature.
Balance how often you tweet: You should learn to post frequently, but not to overwhelm your audience with tweets. If you find a bunch of interesting links that you’d like to share, spread them out throughout the day instead of sharing them all at once.
Follow interesting users and interact: Don’t hesitate to re-tweet, direct message, and reply to Twitter users that you find interesting, or that might care about the information you share. Learning to interact effectively on Twitter can take some time, but learning the nuances of communicating on Twitter is a powerful skill leads to engaged and loyal Twitter followers.
What To Do Now
If you’re ready to start acquiring valuable Twitter followers, it is a good idea to team up with an expert that can help you get started fast. It is strongly recommended that you work with an optimization service that can help you purchase quality followers in order to maximize brand awareness. Working with a social media expert that already knows the subtle details of getting Twitter followers is the best way for you to continue focusing on your core business, while gaining strong social signals and knowing that your social media marketing is being done right.
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