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The Right Social Media Strategy Can Make Or Break Your Business

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Just a decade ago, most businesses considered social media a novelty, but the importance of social media has skyrocketed tremendously in the last few years. An effective social media presence can mean the difference between soaring profits or slow sales. This is because social media marketing is now a major factor for search engine optimization. This means that your website’s search engine ranking is largely based on social signals from the most popular social networks.

What are social signals?

social mediaSocial signals are the likes, shares, votes, tweets, and views that take place on Twitter, Facebook, LinkedIn, and other social media sites. Social signals indicate that your brand is being talked about by consumers, and improve your site’s placement on the search engine results page (SERP) because search engines view social signals as trusted recommendations. Essentially, search engines take those social media statistics as signs of the popularity of your website, and rank your site accordingly.

New data shows that social signals are just as important, if not more, than backlink building. In fact, backlink building has now been roundly discredited as a white hat search engine tactic. Google doesn’t want you to build links on your own; they prefer that people link to your website naturally and organically. In line with that philosophy of what is natural and organic, every major search engine is paying very close attention to social media response.

Why should I hire a social media strategist?

You now know that it is essential to operate your social media outlets with a solid strategy, but do you possess the energy and experience to do so efficiently? Even if you can reach your current and potential customers, are you able to translate that into social media success? Social media is sophisticated, can be tough to comprehend, and each media network varies from the next. Furthermore, you must methodically synchronize your social media promotions and marketing to truly experience the full capacity of great social media strategy.

With that being said, creating a business account on on sites like Facebook, Twitter, Pinterest, and LinkedIn, doesn’t necessarily guarantee long-term success. Even with the abundance of likes and fans, it can be difficult to turn those fans and followers into what is MOST important: buyers and subscribers. This is where a social media strategist comes in. A good social media strategist will do four things:

seo team 2Generate new fans, followers, and develop a content marketing strategy to encourage your audience to share your content.
Monitor, comprehend, and execute current social media trends and demographics in order to grow fans into customers, subscribers, and brand loyalists.
Conduct relationship development procedures and engage with audience via social networking.
Communicate campaign analytics to show overall social business growth and refine social media development strategies.

Having a good social media strategy is a lot more than posting an update on your Facebook page about a new service or product that you’re promoting.

A good social media strategist can explain to you why your previous social media strategy has failed.

One important part of choosing a social media expert to work with is to find a professional that knows the right ways to quickly boost social signals. An experienced social media marketer will know the best sources for buying social signals such as likes and re-tweets, and will be able to develop a strategy for timing social interactions in a way that will create the maximum benefit for both social and search results.

Purchasing valuable social signals can be a powerful way to boost your online marketing efforts, but it is essential to choose a quality social signal provider. Buying Facebook likes or Twitter followers from a poor source will send a strong negative signal to Google and other search engines. When purchasing social signals as part of an overall social media strategy, you need to ensure that the new interactions fit with your brand. This means avoiding a large influx of fans and followers that speak a different language, and avoiding mass created accounts that are clearly automated by bots.

An experienced social media strategist will not just source the highest quality social signals, but will blend purchased social signals with natural social media activity. For instance, a social media strategist might design and orchestrate a contest for your brand, and use purchased social signals as one tool to promote the contest. A method like this will make a sudden increase in activity appear natural, and will lead to long-term organic social interactions.

How Can Social Media Strategy Positively Affect Your Business?

successSocial media success can have a dramatically powerful effect on your search engine presence.

Social media can help provide an identity, a face, and a voice for your brand. It is the most direct way to communicate with your audience as a whole. A brand with a personality and a voice is a lot more likely to be trusted and beloved by fans, followers, and customers.

Social media can be used to create relationships with people and target a real audience who might otherwise forget about your company website or brand. When social media is integrated with other marketing tactics, it becomes even more powerful.

A successful social media strategy can grow new business relationships, develop brand loyalists, greatly improve search engine presence, and increase sales volume and revenue. Choosing the right method for your business can seem intimidating, but when you work with an experienced social media strategist, you can relax and focus on the parts of your business that you do best.

The post The Right Social Media Strategy Can Make Or Break Your Business appeared first on Buy Twitter Love.


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